What you are paying for Youtube Ads today:
~90 Paise/view
(your media agency inflates this further to ~1.2 Rs./view)
that too for a:
Skippable Video Ad
that means you are paying 1.2 Rs. for getting the first five seconds of your video viewed
How much do Youtube Channel Owners/Publishers earn?
2 Paise/view
How? After Youtube takes it's 'cut', Publishers get a CPM of ~1$ in India (1$ for 1000 ads shown), but Youtube shows an ad only on 1 out of 3 views, therefore a video with 3000 views earns only 1$, which is equal to 2.1 paise per view of a video!
S T O P this madness!
Start paying:
10 Paise/view
for a:
NON Skippable Ad
where?
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